Maya breaks down why raw download counts are a weak success metric and argues for treating corporate podcasts as owned audio channels with clear audience, funnel, and governance plans. She also outlines how to turn each episode into a relationship engine, content bundle, and measurable revenue driver with tiered KPIs and attribution.
Episodes (11)
In this episode, we break down how podcast creators can attract sponsors — even without massive download numbers. Learn why niche audiences often outperform broad reach, how listener trust translates into brand value, and what sponsors actually look for before signing a deal.
The conversation covers media kits, CPM pricing models, flat-rate sponsorship packages, audience analytics, and practical outreach strategies that help podcasters pitch brands with confidence and build sustainable revenue streams.
We also explore the common mistakes that prevent podcasts from landing sponsorships, including weak positioning, inconsistent publishing, and unclear audience targeting. You’ll learn how to package your show professionally, identify brands that align with your listeners, and create long-term partnerships that go beyond one-off ad placements.
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Learn why senior executives are tuning into podcasts in record numbers and how B2B brands can move beyond generic webinar-style content to create shows that influence the right accounts. The episode breaks down concept design, format choices, production quality, and a better ROI framework built around pipeline impact, guest relationships, and revenue influence.
Learn why most brand podcasts stall out and how to turn every episode into a strategic distribution engine instead of a single link drop. The episode breaks down native social assets, LinkedIn-first tactics, and frictionless guest sharing to help B2B teams drive real discovery and listening.
Learn how to turn your trailer into a high-performing marketing asset with a strong hook, proof-driven clip selection, polished audio, and a clear call to action. The episode also covers platform-specific versions, launch campaign strategy, and the metrics that show whether your trailer is actually converting listeners.
Learn how to stop pricing your podcast like a hobby and start selling it as a multi-platform media brand. This episode breaks down the ARC framework, real sponsorship case studies, and how to use repurposing, custom partnerships, and dynamic ad insertion to unlock bigger corporate budgets.
This episode explores why video is becoming a default layer in podcast strategy, and how brands can use it to build trust, extend reach, and repurpose one recording into a full content ecosystem. It also breaks down the operational and strategic choices behind a successful show, from editing workflows to aligning the format with business goals.
This episode breaks down how sloppy music choices can undermine listener trust, from harsh intros and overpowering beds to inconsistent sonic branding. It also covers how to choose the right sonic palette, mix music under speech, and avoid licensing mistakes across podcasts, video clips, and ads.
This episode breaks down why successful brands are moving beyond the one-and-done podcast model and treating each show as a multimedia asset that can power owned, paid, and thought-leadership channels. It also covers a practical workflow for creating more content from every recording, plus modern monetization and measurement strategies that go beyond downloads.
This episode reframes podcast editing as an operations and brand safety issue, showing how audio quality affects perception, retention, and production costs. It also walks through a practical workflow for asset control, cleanup, mastering, triage, AI use, and knowing when to outsource production.
This episode breaks down why B2B podcast distribution now needs to be treated as a growth system, not an afterthought—from avoiding feed indexing traps to tailoring metadata for Apple, Spotify, and YouTube.
It also covers how to turn each episode into a multi-day repurposing engine, route traffic to owned media, and use paid amplification strategically to drive trust and pipeline.